Content Marketing
Who said that you need to choose between face-to-face and online? You can have both!
Content marketing is king!
Together we create a strategy and action plan and we ensure the implementation: video interviews, document production, email, social media (LinkedIn & Facebook - paid and organic campaigns) and Google Ads.
We combine live and online to tell and implement a compelling story on your specific medical/ scientific topic.
Client: ParadigMS Foundation
Project: Prognosis
Learning challenge: Translate science into practical medical education for neurologists at European and international level. Create content and opportunities that are easy to access and consume and that are tailored to the busy schedules of the target group.
Learning solution: Blended learning journeys are an innovative way of presenting content, mixing synchronous and asynchronous learning, online and face-to-face methods ad well as tools and materials. One of the journeys we created for the ParadigMS Foundation revolved around “Prognosis in multiple sclerosis”, where first a prognosis tool was developed and then disseminated to a Belgian audience. The tool aims at helping neurologists to make a better prognosis regarding the possible evolution of the disease in a specific patient. On that basis, more accurate and targeted treatment can then be proposed.
LAUREA’s specific tasks:
Development and peer review of the prognostic tool;
Creation and management of a dissemination plan;
General project management.
Results: The programme began with the publication of a scientific article featuring the tool, a live online workshop as part of a wider medical event and four workshops dedicated exclusively to discussing and using the tool. A dedicated page was also created so that users can have the information they need at hand, and informative leaflets were designed and printed to be distributed as support materials during the workshops. Next, several more talks at different live Symposia were organised and the topic was integrated in an accredited medical e-learning.
Interested to know more about the ParadigMS Foundation and the Prognosis project?
Client: Belgian Dermatologists Society
Project: Increasing the learning offer
Learning challenge: The Society organises a successful annual conference and wanted to expand its learning offer to Belgian dermatologists.
Learning solution:
LAUREA created a concept of the new digital platform for the society and did the project management of its implementation. Together with the client, we co-created a concept of a series of live webinars, complemented with updated patient leaflets and peer reviewed articles. All this material is hosted at the e-platform. Finally, LAUREA sourced the sponsors for the blended learning pathway.
LAUREA’s specific tasks
Conceptualize a new digital platform for the society
Co-creation and management of webinars and other learning materials
Sponsorship collection
General project management
Results:
The learning pathways counted +250 participants and 6 sponsors.